Cross Channel Social Performance from SimplyMeasured
Social media measurement and reporting vendor Simply Measured has released its Cross Channel Social Performance report and it includes some very interesting information about audience behavior from several of the leading social networks including Twitter, Facebook, Instagram and Pinterest.
"Social media marketing is transitioning from a loosely understood art form to a hard marketing science," said Simply Measured CEO, Adam Schoenfeld. "Social media managers have to go beyond basic point analytics on individual networks and now must implement complete measurement across all channels and activities. Simply Measured is the first solution to provide this complete view of a brand in social media, delivered in one easy to access report."
The Cross Channel Social Performance report aggregates data from leading social media networks, providing a snapshot of social media performance to help showcase and justify social media actions to stakeholders quickly.
"Each social network has its own very specific language and method of describing, measuring and classifying metrics," said Kim Garst, Forbes Top 50 Social Media Power Influencer. "How does a Facebook 'Like' measure against a Twitter retweet? What about Instagram engagement? And, most importantly, which type makes the biggest impact for my company? These are the questions Simply Measured is helping answer with the Cross Channel Social Performance report. It's a complete snapshot of social media performance and helps users showcase and justify social media actions to company stakeholders quickly and easily."
The emergence of social media as an essential component of the marketing strategy has led marketers to define specific KPIs to measure the performance of campaigns. Sophisticated marketers need metrics standardized across social networks to help determine which networks provide the best investment to support their individual campaigns and their overall social strategy. With a growing number of prominent networks and a litany of engagement types aggregating, standardizing and comparing between each network's data presents an ongoing challenge. The Cross Channel Social Performance Report helps marketers assign value and determine comparative performance between all handles and networks in a brand's arsenal.