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Crowdfunding Advice From a Pro

Posted on 5.20.2013

Entrepreneurs turn to crowdfunding for a variety of reasons, but turning concept into reality certainly tops the list. But where does a company start? At the beginning, of course. 

When introducing a project, clearly explaining the "what" and "why" is an imperative step in the launching process, according to crowdfunding expert Kendall Almerico, CEO of ClickStartMe

"Give supporters a reason to keep reading," said Almerico. "The initial paragraph is not a place to give excessive details or a long, drawn-out back story. It is important to personalize the project and show passion. Most importantly, tell potential supporters why they should be excited about the project, too."

This advice coincides with the rest of ALmerico's suggestions, including "Keep It Simple Stupid." 

"Generally you have less than 5 seconds to grab someone’s attention with something in writing," said Almerico. "If your project description introduction isn’t compelling, 75 percent of people will not read any further."

Almerico's Top 10 Tips can be found on the ClickStartMe Blog.

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