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Crowdsourced Website Reputation Service WOT Hits 100 Million Downloads

Posted on 11.12.2013

The Web of Trust (WOT) service has announced that its browser-based tool has been downloaded more than 100 million times, doubling its activity in little under a year.

WOT essentially provides a rating and review system based on the experiences of its users. Over 44 million website reviews have been crowdsourced to date, and WOT users are adding another 1.6 million website ratings each month.

What's unique about the Web of Trust is that it gathers information "only the human experience can detect," including scams, unreliable online stores, misleading advertising and poor quality online services and products found within social networking sites, when shopping online or just surfing the Web. WOT currently collaborates with companies including Facebook, operate and, which use its data to prove the quality of their service and product experience.

Awareness of WOT for Internet professionals is important, particularly as it has just surpassed such a significant milestone of 100 million downloads. This should service as one more nudge to see how your own website appears in the virtual eyes of the WOT community, and take whatever steps are necessary to improve your reputation among its users.

“WOT has come a long way. WOT community is about people who share the same mission with us: they all want to make Internet a better place, safer, easier and quicker to navigate. WOT allows users to contribute to shared goal by reporting activity, both good and bad, that they encounter on their daily journey on the Internet,” says Markus Suomi, CEO of WOT. “100 million downloads is a great achievement for us and shows how strong the WOT community has become. More users means more ratings, which results in more useful information people are sharing through WOT.”

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