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Crowdsourcing and the Future of Work

Posted on 7.16.2012

Getting things “done” does not have to be difficult – at least not if you’re familiar with and confident in crowdsourcing. The trend of getting others (the crowd) to work on your projects (and don’t forget fund) by simply outsourcing it has rocketed to prominence over the last few years and by any existing measurement of success, you can expect that trend to continue well into the future.

I recently had the opportunity to speak with James Rubinstein, PM Search Metrics at eBay, in advance of his presentation at Crowdopolis – an event taking place this week (July 19th, 2012) in Los Angeles. The conference addresses the future of crowdsourcing in content marketing, advertising and technology and features speakers from several Fortune 500 companies including GE, Nokia, Amazon, Ebay and others.

Crowdsourcing, in the briefest of definitions for those wholely unfamilair, is the division of labor – taking a large job, breaking it down into component tasks and then distributing it. Rubinstein thinks of crowdsourcing as “many hands make light work” and uses crowdsourcing in a variety of ways at Ebay in his role as a project manager – including testing inventory descriptions, testing search result quality, and measuring the efficiency of the search experience for users.

Rubinstein's presentation at Crowdopolis, “Crowdsourcing Lessons from James Bond” will provide a practical view into the role that research plays in successful crowdsourcing, how to use that research to productionalize the process, and how to maintain positive vendor relationships.

If you are unable to attend Crowdopolis, do check out the “Enterprise Ready” column in the upcoming issue of Website Magazine where readers will discover how to ride the wave of crowdsourcing to greater efficiency and business profits.

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