CTR from the Ground Up
While click-through rates (CTRs) are important for any enterprise sending email campaigns, they are especially important for publishers. For content producers, email newsletters are often a primary traffic source.
PostUp, a digital and email marketing solution company, recently announced its own CTR program, but the acronym in this case stands for Creating Traffic Revenue. PostUp's CTR program offers tools and a full-service dedicated account team to content creators that wish to improve their email marketing program. Wherever an email strategy stands, the CTR program is designed to "elevate current efforts into a traffic-generating powerhouse," according the company.
LittleThings.com, a lifestyle website with roughly 8 million unique visitors a month (according to June 2015 Compete.com data), recently partnered with PostUp for the creation of its email plan under PostUp's CTR program.
LittleThings will utilize this program to amplify its marketing efforts, leveraging a new channel that directly connects them to their readers.
"While our readership has been steadily increasing since launch, traffic growth is a major focus. Partnering with PostUp to create our email marketing program was the natural choice," said Gretchen Tibbits, COO at LittleThings.com. "PostUp's focus on publishers with their CTR Program ensures that all aspects of their service are specifically designed to meet our needs as an industry-leading content creator."
The CTR Program will build LittleThings a fully customized email program from the ground up.
"PostUp created our CTR Program because we understand the unique needs of publishers and media companies and how they can use email as a way to create site traffic and thus revenue," said Tony D'Anna, CEO of PostUp. "LittleThings has already achieved great success, so it is a great honor to have them join our CTR Program, which will help them diversify their audience and further increase site traffic."