Curating and Sharing Content with Widen's Portals
Anyone that has ever worked with a digital asset management (DAM) system knows just how cumbersome and unwieldy they can become. Fortunately, that is beginning to change.
Widen Enterprises, for example, recently unveiled Portals, a new way to share and track content stored in Widen Collective, the company's digital asset management system. The new offering will enable marketers to curate sets of assets for their dealers, franchisees, agencies or other partners.
The offering should save novice users from navigating a large DAM library and enable admins to personalize assets for an audience without disturbing collections that multiple groups utilize.
Widen's solution will support all asset types including videos, photos, graphics, PDFs, templates and slide decks, making it practical for a wide variety of use cases. The Portals offering will also tie in to Widen Insights, the company's DAM analytics tool that tracks usage, downloads, shares, and other performance metrics.
Brands including Trek Bikes, New Balance, Autodesk, are currently using the Portals offering in their marketing operation.
"The value of Portals is that all of our teams and partners globally know the stories we want to tell and are empowered to tell them in a consistent, high-quality way with a cohesive brand voice," said Michael Shattuck, Global Brand Imaging Manager at New Balance.
"There'd be no way for us to reach into distant markets without tools to ensure that we're communicating what needs to be told."
Trek Bikes is also using Widen's Portals offering to deliver assets to its more than 5,000 dealers globally.
"Some people didn't like going into DAM and searching for content to share. So we started using Portals for complete asset delivery for all product, retail, and marketing launches," said Kitty Torrison, Global Marketing Campaign Manager at Trek.
"We load all assets for a launch into a portal -- web and print ads, press releases, images, links to videos, in-store assets, the list goes on. Now, I have those same people asking me, 'Can I get that in a Portal?' They're a game-changer."