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Customer Acquisition for E-Commerce Retailers

Posted on 9.13.2015

Enterprises can't grow (or exist for that matter) without a steady stream of new and qualified leads (customers).

It is a challenge for all 'Net professionals, of course, but particularly difficult in the realm of e-commerce, where the battle for consumers' attention (and dollars) can be both competitive and costly. In addition, as more sophisticated attribution models (how credit for sales/conversions is assigned to touchpoints in conversion paths) come into use by marketers, the combination of the channels used to drive conversion become even more important to the digital success of an enterprise.


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