Customer Transaction Insights with Zooz
In order to gain a competitive advantage and differentiate themselves in the e-commerce market, Internet retailers must be able to take greater advantage of useful data about customer interactions - and that includes data from transactions and payments.
Fortunately, there are some powerful solutions to provide support in gathering these insights and helping online sellers make more informed business decisions in the process.
Payment platform Zooz, for example, recently launched its new Insights offering, which provides retailers with data analysis on customer transactions routed through its payments platform. The solution can be used to discover favored payment methods as well as which products are most popular among different customer nationalities.
“In order to differentiate themselves in today’s market, retailers must be able to access, understand and leverage the hidden data contained in their customer interactions,” said Oren Levy, CEO and co-founder of Zooz. “The actionable intelligence we provide through Insights enables retailers to maximize their business performance and optimize each customer journey.”