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Customize Business Videos with Branded Pages

Posted on 4.18.2012

Web video hosting service vzaar has launched a new video page design feature that enables businesses to maintain brand consistency across all of its online channels.

The design patterns, colors, text, titles, logos, links, special offers, etc., around the vzaar video player are all totally customizable. In addition to building upon any of the three customizable templates, designers and other creatives can also import a color scheme, background and logo straight from a Twitter account.

“Branded Video Pages serve as a home base for your video content,” says Dan Rees-Jones, head of customer support at vzaar. “Every video receives a totally customizable webpage available immediately upon upload that is designed with one purpose: to showcase your work. This is extremely valuable to any business with video to share – they do not need to build an entirely new page on their own site to deliver cuts to clients for approval, share content on Twitter and Facebook, or circulate company training videos internally.”

In addition to customizing the portfolio page, vzaar gives businesses control over how the video player itself looks – its quality, colors, borders, dimensions, etc. Online businesses can also add and superimpose subtitles, embed calls to action, logos, images, and social network sharing tools, as well as control how their customers interact with the video.

“It’s great to have an instant video page up and ready to share the second a video upload completes,” says Shaun Sinnott, director of online marketing at TopGolf. “It took no time to reskin the pages to be perfectly in line with the TopGolf brand, and we expect to get a lot use from them, particularly when sharing videos on social media.”

Click here to see more details on how Branded Pages work and how to implement the new feature.


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