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Cyber Monday Could be a Popular In-Store Shopping Day

Posted on 11.16.2015

Cyber Monday could actually be one of the most popular shopping days of the year – not only for online merchants, but brick-and-mortar merchants too.

In fact, the International Council of Shopping Centers (ICSC) Black Friday Shopping Study reveals that 71 percent of Americans plan to make holiday purchases over the Thanksgiving holiday period, with 59 percent planning to make a purchase in a physical store over the weekend (Thursday–-Sunday). What is most surprising, however, is that 32 percent of Americans plan to shop in-stores on Cyber Monday this year, which is a day known for its online commerce activity.

“Shoppers’ in-store plans for Cyber Monday shows the lines between the online and in-store retail experiences are continuing to blur,” says Jesse Tron, ICSC Spokesman. “In-store shopping remains the preeminent channel for transactions, but online retail is continuing to influence those transactions by offering added value to shoppers in the form of research, in-store pickup, and more.”

The study also sheds light on the trend of omnichannel shopping, revealing that 82 percent of Thanksgiving weekend consumers will do research online before making purchases in-store. What’s more, 80 percent of shoppers plan to use a mobile device when shopping. Out of these shoppers, 56 percent will leverage their device to compare prices, while 37 percent will use their devices to view ratings and reviews, 36 percent will check availability/inventory, another 36 percent will look for digital discounts or coupons to use in-store and 27 percent will take pictures of items they’re thinking about purchasing.

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