Cyber Monday is a Win for Large Retailers
Cyber Monday was a win for large retailers, as new Adobe data shows that the top 25 retailers saw online sales increase by 25 percent.
Adobe’s 2014 Digital Index Online Shopping data for Cyber Monday reveals that total online sales came in at $2.65 billion, which is a 16 percent increase when compared to 2013. While large retailers saw online sales increase by 25 percent, smaller retailers saw sales grow by just five percent.
It is also important to note that the data found the biggest discounts of the day (an average of 23 percent) were seen in the early morning hours, and more than half (54 percent) of online sales came in outside of normal working hours. In fact, Adobe notes that 41 percent of shopping was done after 6 p.m. ET, with shopping peaking between 9 and 10 p.m. ET.
“Cyber Monday sales were up 16 percent this year, with the biggest retailers seeing the biggest gains,” said Tamara Gaffney, principal analyst, Adobe Digital Index. “The early birds caught the worms on Cyber Monday, with shoppers getting the steepest discounts in the early morning hours.”