Daily Deals Future is in Search
Despite many claiming that daily deal exhaustion has set in, there remains no shortage of sites arriving on the market - just look at recent WM coverage of daily deals for example. To date however, there have been few which really empower users to find exactly the kind of deal they want, when they want it.
Experian company PriceGrabber aims to capitalize on this opportunity with the launch of its local deal platform,which aggregates deals from more than 20 local deals websites including Groupon, HomeRun and Eversave, letting users sear
“The relationship with PriceGrabber enables Eversave to expand our customer base,” said Kim Hine, director of marketing at Eversave. “Both merchants and consumers have embraced the daily deal model, and leveraging the new relationship with PriceGrabber will help us continue our growth trajectory.”
Wether search will truly be one of the core aspects of the daily deals market in the future is anyone guess, but PriceGrabber's experience coupled with an obvious need positions it well to compete in the future.