Dangers of a "Good Enough" Marketing Automation Solution
As a smart marketer, you've probably considered a marketing automation solution for your business. After all, the benefits are clear - automation brings incredible efficiencies to your team, making it easier to create customer relationships and drive huge results fast. However, it can be daunting to sort through all the available solutions because every company has different marketing automation needs - and you don't want to end up picking a solution that won't work for you in the long run. In this ebook, we'll outline the nine areas that you should consider when evaluating platforms so that you don't end up with a solution that's simply "good enough."
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