Dashing Thru The (Depressing) Retail Data

Pete Prestipino
by Pete Prestipino 25 Nov, 2013
Dashing Thru The (Depressing) Retail Data

For many retailers, the holiday shopping season is already in full swing. But how is 2013 stacking up to 2012? Not so good, according to ShopVisible's Influence and Impact report, Dashing Thru The Data. 

The ecommerce platform is presenting data from more than 70 commerce sites every week (released every Tuesday). Highlights from the week of October 27 to November 16, shown below, indicate a rather slow start to holiday 2013.

- Average order value down 10 percent to $123

- Average conversion rate down 2 percent to 3.1 percent

- Average weekly orders down 17 percent

Check back tomorrow when Website Magazine will showcase ShopVisible's most recent data. In the meantime, how are your AOVs, conversion rates and orders? Are they coming in fast or are they just trickling in? Let Website Magazine editors and its community members know by commenting below. 

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.