Dashing Thru The (Depressing) Retail Data
For many retailers, the holiday shopping season is already in full swing. But how is 2013 stacking up to 2012? Not so good, according to ShopVisible's Influence and Impact report, Dashing Thru The Data.
The e-commerce platform is presenting data from more than 70 commerce sites every week (released every Tuesday). Highlights from the week of October 27 to November 16, shown below, indicate a rather slow start to holiday 2013.
- Average order value down 10 percent to $123
- Average conversion rate down 2 percent to 3.1 percent
- Average weekly orders down 17 percent
Check back tomorrow when Website Magazine will showcase ShopVisible's most recent data. In the meantime, how are your AOVs, conversion rates and orders? Are they coming in fast or are they just trickling in? Let Website Magazine editors and its community members know by commenting below.