Data is Crucial for Progressive
What analytics solutions provide is a chance to identify opportunities; the better the analytics solution, the more and better opportunities you are likely to discover.
Google's release of its new Analytics 360 Suite this week has been quite well received by the 'Net community; and the company is now actively touting the many ways it has been used (and can be used) to assist digital enterprises.
Progressive Insurance, for example, discovered that their mobile app visitors wanted more than just an insurance quote; they also wanted to buy in the app itself. By understanding the data, and using the Google Analytics 360 Suite to do so, Progressive can use the system to optimize the customer experience (and, of course, generate revenue).
Website Magazine will be covering the new Google Analytics 360 Suite in upcoming print issues (as well as within the 'Net Features weblog at WebsiteMagazine.com) so stay tuned!