Data Quality for the Global Business
Data quality is important to the success of all Web workers, but e-commerce merchants in particular need to ensure information at their disposal is up to date and accurate, and data quality solutions like Melissa Data are leading the way.
The company recently announced "Global Address Verification" in Express Entry, its address auto-completion tool which is designed to eliminate bad data at its source. Validating addresses as they are entered, Express Entry now integrates Melissa Data's Global Address Verification capabilities to ensure accurate international customer data throughout the enterprise, making it ideal for CRM, call center, and e-commerce applications.
In addition to U.S. address data, Express Entry validates and cleanses international addresses in real-time for more than 240 countries and territories around the world -- correcting and standardizing them into the official postal format of each geographic locale, adding missing components such as postal codes or region when required. .
"Accurate, current, and consistent contact data is essential for global business, no matter the geographic region. Yet postal standards and address formats vary extensively from country to country, and may be stored in different languages or character sets -- creating a potential cascade of bad data as unverified information enters the system," said Bud Walker, director data quality solutions, Melissa Data. "Express Entry offers an intuitive global solution, equipping CRM and ERP users with a single data quality tool for multiple countries. Businesses and customers both benefit from improved, real-time data quality; order entry is easier and faster, fraud and delivery errors are reduced, and duplicate customer records can be located easily."