Data to Get Your Apps Seen

Twenty percent of apps may only be used once, but their developers are lucky their application was found at all. With 63 percent of apps discovered through app store search (source: Forrester), the odds are stacked against companies when it comes to getting in front of potential downloaders. Enter: Gummicube.

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Backed by $830,000 in seed funding from Golden Seeds and F50 Venture Partners, Gummicube is introducing its DATACUBE software, which offers marketers and app developers big data analytics capabilities for the global app stores. 

According to Gummicube, DATACUBE elevates data-driven mobile marketing beyond simple keyword tools using an interface that identifies consumer trends and delivers the real-time competitive intelligence necessary for effective mobile marketing campaigns.  DATACUBE also helps automate keyword and phrase selection using proprietary semantic algorithms for an app store optimization (ASO) strategy. 

The DATACUBE engine draws upon hundreds of millions of collected data points, then analyzes and cross-references the data from a spectrum of mobile sources, including app stores, ad networks and mobile end-users.  

“At Gummicube we know that user behavior on mobile devices is fundamentally different than on any other platform, so we developed big data analytics software for mobile that is truly mobile-from-the-ground-up,” said Dave Bell, Gummicube’s co-founder and CEO.  “With support from our investors and our skilled team of mobile veterans, we are helping marketers and app developers open up new opportunities to build better apps and acquire the most valuable end users.”