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Looking East: Datran Into China

Posted on 6.11.2007

Datran Media, a leading provider of performance-based email marketing solutions based in the U.S., today announced its expansion into the Asia Pacific market following an investment in MadeForChina, a premier Chinese email and online marketing company.

Some interesting statistics were included in the official statement:

According to Internet World Stats, 56.5 percent of the world population or 3,712,527,624 people and 35.8 percent of global Internet users currently reside in Asia today. That equates to 398,709,065 individual users; 10.7 percent of the Asian population.

2000-2007 was an especially high growth period, with a 248.8 percent increase in online use. The online publisher also reveals that China leads Asia in the individual number of users by a large margin, boasting 137,000,000 online and an impressive 2000-2007 growth rate of 508.9 percent. To reach the growing market, advertisers are spending.

In its "China Online Advertising Market," Analysis International reported that China's online advertising market reached 2.095 billion RMB (Renminbi ["people's money", or Yuan; roughly, $1=8 Yuan) in the first half of 2006. In 2007, research firm Market Avenue estimates that the pay e-mail market in China alone will reach 153.2 million dollars.

"In response to the continued market growth in Asia, and the increasing demand for performance-based marketing solutions, we can leverage MadeForChina's regional leadership along with our business intelligence," stated Matt Keiser, Datran Media's president. "Beijing, China was the logical choice for an investment and MadeForChina, a top caliber organization, is our ideal partner choice. Global growth is important to Datran Media and this deal reflects our commitment."

This photo was taken by M.J. Voss, a friend who is currently studying in China. (Note the Starbucks store)

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