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Dead or Alive - WM Briefs

Posted on 2.22.2012

The EdgeRank Checker study reveals that the average Facebook Business Page post lifetime is about 3 hours and 7 minutes, and the median post lifetime is 2 hours and 56 minutes – meaning that most businesses and brands are experiencing post lifetimes around 3 hours long. The study also notes that when a post is receiving steady engagement from fans, it is more likely to stay on top of the feed as a Highlighted Story, which makes the content more visible. However, the study additionally reveals that having multiple “living” posts could lead to cannibalization, and actually end up reducing fan engagement.

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