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Death to the Desktop with Device Targeting from Bing Ads

Bing announced an update to its Device Targeting capabilities back in Nov. 2016 (just weeks before the busiest holiday shopping period of the year) that added Desktop as a new option, broadened its bid modifier ranges, and began allowing companies to opt out for Tablet devices.

After feedback from its advertisers that they wanted mobile-only campaigns, Bing Ads this week announced a Desktop bid adjustment; advertisers can now opt out (set to -100 percent) from displaying ads on Desktop (making them pure mobile to to speak). The new range for Desktop, according to Bing Ads Nan Li, is now inline with the rest of the devices at -100% to +900%.

This new feature is available through all bid management endpoints including the Bing Ads Web Interface (including Google Import), Bing Ads Editor (Mac and Windows), and Bing Ads API.

Bing indicated that all customers should have access to the new feature within the next few weeks.

Bing Ads Device Targeting

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