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Deep Learning Startup Madbits and the Future of Images at Twitter

Posted on 7.31.2014

Twitter has acquired computer vision startup Madbits. The social network will likely use the company's technology to roll out image search functions, improve its ranking of image-based content, and perhaps even understand what Twitter users are tweeting about. 

Madbits visual intelligence technology automatically understands, organizes and extracts relevant information from "raw" media - something that is not always easy to do. What is unique about the system is that it is based on "deep learning," an approach to statistical machine learning that involves stacking simple projects to form powerful hierarchical models of a signal. 

Terms of the deal were not disclosed but many industry insiders believe the sum could be somewhat substantial, following other acquisitions in the computer vision space by Yahoo, Dropbox, Pinterest and others. 

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