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Defeating Video Ad Blockers

Posted on 10.25.2015

Brightcove is helping marketers defeat ad blockers with its ad optimization solution, dubbed Brightcove Lift.

Brightcove Lift combines server-side ad insertion (SSAI) with the company's HTML5 player management service to defeat ad blockers while delivering TV-like ad experiences for viewers, client-side interactivity and integration with reporting and analytics providers.

To defeat ad blockers, Brightcove stitches ads into content streams in the cloud. With the solution, media companies have seen video ads deliver per video start increase by as much as 50 percent, which shows the solution's ability to mitigate ad blocker technology. What’s more, the solution can work with a user’s preferred ad server and works with mid-roll ads. Brigthcove Lift also maintains client-side interactivity, which enables publishers to deliver interactive features like scrubber blocking, mid-roll ad break enforcement, click-through tracking and companion ad.

“As mobile video consumption eclipses desktop viewing and more and more consumers adopt streaming devices and applications, the opportunity for media companies to monetize those viewers is growing substantially,” said Anil Jain, senior vice president and GM, Media, Brightcove. “In fact, for most broadcasters and publishers it is increasingly a requirement to be able to deliver ads successfully across the growing diversity of platforms. Such delivery has been plagued by a host of issues, not just ad blockers, but also ad delivery timeouts, ads that don't conform to the content they’re associated with in terms of quality, and app crashes due to client-side ad logic. Brightcove Lift mitigates these issues by blending the benefits of server-side ad insertion with the interactive capabilities of our leading client player technology. As a result, publishers no longer need to sacrifice revenues or compromise the viewing experience - instead they can delight the consumer and do so profitably.” 

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