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Delicious Acquired; Will Bookmarking Rebound?

Posted on 4.26.2011

Social bookmarking service Delicious has been acquired by Avos, a new Internet company headed by YouTube founders Chad Hurley and Steve Chen. 

Hurley and Chen's vision for delicious seems to be to keep (and improve of course) the status quo. Accoding to the release, "Their vision for Delicious is to continue to provide the same great service users love and to make the site even easier and more fun to save, share, and discover the web's "tastiest" content."

"We're excited to work with this fantastic community and take Delicious to the next level," said Chad Hurley, CEO of AVOS. "We see a tremendous opportunity to simplify the way users save and share content they discover anywhere on the web."

Avos will work closely with the community over the next few months to develop features to help solve the problem of information overload - something which spurred much of the interest in the service (as well as its social aspect) in years past. "We see this problem not just in the world of video, but also cutting across every information-intensive media type," said Chen.

The question remains however if Hurley and Chen can reverse the steep traffic drop with a social bookmarking service alone in light of more engaging social media sites like Facebook or Twitter. 

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