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Deliver and Track Interactive Video

Posted on 12.02.2014

While Email continues to be a powerhouse for digital marketers, businesses are always looking for ways to make their emails more engaging.

SoMedia Networks, a provider of cloud-based video production solutions, has announced the launch of their Scalable Video integration for popular email service provider MailChimp.

Through the app users can order custom video produced by SoMedia that will be completed and delivered in 14 days. Users can also leverage the app to deploy interactive video players in marketing campaigns using video produced by SoMedia, from pre-existing video libraries or even video taken from YouTube.

Also, to help users understand how their videos are performing the Scalable Video App tracks and delivers all performance based data (e.g. video plays, completion rates, geography etc.) to the MailChimp dashboard for easy viewing.

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“This integration makes it easy for marketers to add video to any email campaign,” said Ben Pickering, president and co-CEO of SoMedia Networks. “We are focused on providing a rich set of tools to enable marketers to ramp up their use of video by making it seamless to order and produce custom video content, quickly embed those videos into any digital medium, and monitor the performance with quantifiable ROI metrics.”

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