Deliver Fresh Visual Content Faster
Visual storytelling is important in today's highly competitive digital landscape.If the aim is to truly engage audiences, however, brands will need an abundance of new visual assets, and quicker access to them, in order to create experiences that match consumers increasingly sophisticated expectations.
Video creation platform Wochit just announced that it will be adding millions of images and videos from UK and German Press Agencies to its existing library of assets which creators on the platform can then use to incorporate into their own productions.
Under the terms of the deal, PA Images (a leading news, sport, entertainment and image provider in the UK) will add six million photos (some from as far back as the 1800s. PA Images will also adopt Wochit’s video creation platform as part of their own video production toolset. For German news agency dpa (Deutsche Presse-Agentur), the deal includes the incorporation of their raw video feed, which significantly increases the availability of current news and event coverage from the German market.