Delivering Email Analytics for Growing Brands
It was not that long ago when businesses looking to understand their marketing performance needed to hire a team of data scientists and perhaps a developer or two, but those days are quickly fading from the collective digital memory.
Email marketing and automation solution Campaign Monitor, for example, just launched a new analytics suite, dubbed Campaign Monitor Insights, which is designed to provide a more complete view into the aggregate performance of a businesses marketing investment and without the help of a data analyst.
The solution will enable the more than 200,000 companies currently using Campaign Monitor to to identify the most engaged and profitable subscribers and dive into engagement and acquisition trends by list, segment, and geography to test and refine their initiatives.
“Marketers today struggle to understand the impact of their email marketing investments, which inhibits their ability to quickly test and iterate to improve performance,” says Andrea Wildt, CMO, Campaign Monitor.
“Every marketer needs access to actionable analytics without requiring the help of a data analyst. Insights continues Campaign Monitor’s mission of building elegant, powerful, and intuitive marketing products for growing businesses -- allowing any marketer to quickly understand what’s working and what’s not, so they can take immediate action.”