Delivra, Cantaloupe, Combine for a First for E-mail Marketers
Two Indianapolis-based digital marketing solutions firms, Delivra and Cantaloupe.tv, have integrated services to provide the first E-mail marketing platform with video tracking.
Delivra, one of the original E-mail software and services providers, announced that it has added Cantaloupe.tv’s new VideoHere online video platform to its suite of E-mail marketing solutions, giving customers an easy way to add and manage videos within their E-mail marketing campaigns. The platform also closely tracks which members viewed the videos and for how long.
“VideoHere is the kind of plug-and-play video integration tool that our clients have been asking for,” said Neil Berman, president of Delivra. He adds that the system is affordable (starting at $50/month), easy to use, feature rich, and provides insight into the success of each video.
The integration with VideoHere enables Delivra’s clients to insert videos into their E-mail campaigns with a single click and without the need for programming. They can link video play buttons to a pre-built landing page developed by VideoHere, or to a custom-built landing page.
Online marketers can measure video performance with detailed tracking of video impressions, views, times completed, times shared, days viewed and drop-off rate. The video player allows advanced sharing of videos via E-mail, Twitter, Facebook, and by embedded links on Websites or blogs.