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Demandware Bites Into Apple Pay on the Web

Posted on 6.13.2016

Consumers want to complete transactions in as few steps as possible, and Apple Pay as a checkout option is one such way to reduce those steps.

Announced this week, Demandware (in a definitive agreement to be acquired by Salesforce) will be among the first commerce platforms to support Apple Pay on mobile and desktop allowing its Commerce Cloud clients to offer their customers the ability to make payments in Safari on the iPhone, iPad and Mac.

While some are skeptical of the impact Apple Pay will have on commerce, a 2015 report from Walker Sands indicates that despite low usage, nearly 20 percent of consumers says its introduction makes them more likely to make a purchase with their smartphones in the near future.

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