Dentsu Aegis Network Gets Local with RioSEO
The Dentsu Aegis Network, a multinational media and digital marketing communications company, announced that it has signed a definitive agreement to acquire Covario, Inc.’s search and content marketing agency business RIO SEO.
RIO SEO offers local search, enterprise search, and social media automation and analytics tools. The company will remain independent but continue to power Covario clients search solutions.
Dema Zlotin, one of the original founders of Covario, will be joining the company as its chief executive officer to lead its next stage of growth. "I'm very impressed with Rio SEO’s product, technology, and the steps it has taken in recent years to become a leader in enterprise-scale search solutions," said Zlotin. "Our position in the marketplace coupled with massive growth within mobile, local, and social provides a path to quickly expand the business. I look forward to working with a talented team to provide innovative search solutions to its current customers and partner with the leading digital agencies to help them achieve success in search."
Rio SEO has raised funding from FTV Capital, Dubilier & Co., Voyager Capital, and Stratim Capita.