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Designing the Customer Journey

Posted on 8.21.2016

Interest in marketing automation keeps rising - well, for most, but not all, it seems.

Back in 2014, some 60 percent of marketers at Fortune 1000 companies used marketing automation to deliver messages and experiences according to one 2014 report. That's great for big brands but the practice has not extended to smaller businesses. In fact, only five percent those outside the Fortune 1000 are using marketing automation solutions (although those that do see more leads, conversions and revenue).

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Email marketing (and business automation) solution provider Campaign Monitor, however, has introduced a new suite of marketing automation features including its Visual Journey Designer which it believes will further increase adoption among the small business set.

“Marketers want to take the manual effort out of sending campaigns to customers and prospects, but the cost and complexity of enterprise marketing automation suites make them available exclusively to the Fortune 1,000,” said Kraig Swensrud, CMO, Campaign Monitor. “With Campaign Monitor’s new marketing automation capability, now every marketer can automate marketing campaigns that will increase sales and grow their business.”

The company's new Visual Journey Designer makes it possible for marketers to drag-and-drop customer journeys that automatically send personalized, timely and relevant marketing offers designed to drive sales and business growth. The solution can be used to develop customer journey's that are triggered automatically based on real-time customer data, include custom rules (capable of delivering dynamic, personalized experiences) and promises to do so consistently across every modern device.

The solution is already being used by some well-known brands including BuzzFeed, Sephora and Virgin Experience Days, which uses the platform to send automated welcome campaigns in order to incentivize initial purchases.

“Campaign Monitor’s marketing automation has been driving massive engagement and revenue for our business,” said Liam Howard-Jones, Marketing Manager, Virgin Experience Days. “The new Visual Journey Designer makes it simple and easy to set up personalized customer journeys that help us build a lasting relationship with every single customer.”


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