Skip to Main Content

Determine Customer Intent With New Text Analytics Offering

Posted on 12.08.2014

There are few things as advantageous to companies as knowing a customer's intent. But how do you go about finding out what users really want?

Lexalytics, a text mining company, has announced a newest version of  their Text Analytics engine, dubbed Salience 6, which aims to provide Internet professional some insight.

The most unique feature of Salience 6 is its intention analysis capabilities. Through intention analysis Salience 6 helps brands determine whether a customer’s intent is to buy, sell, recommend or quit. The new iteration of the Text Analytics engine decides customer intent by examining their original statement not only figures out what the customers intent is but also who the intendee is along with the object they are referencing.

 Request Website Magazine's Free Weekly Newsletters 

“Good computational performance always fights with accuracy in text mining results. Big data is uninteresting if you can't actually process all of it in a timely fashion with useful results,” said Seth Redmore, vice president of marketing at Lexalytics. “As shown by what we can do with the Syntax Matrix and intention analysis, we can extract rich, actionable features from text and do so quickly and efficiently."

Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up


Leave a comment
    Load more comments
    New code