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Determine the Best Time to Post on Social

Posted on 6.19.2014

Engagor is helping its users determine the best time to post on social networks, thanks to its redesigned analytics solution, dubbed Insights.

The real-time customer engagement platform’s redesigned social analytics features deeper insights and a new interface. The solution breaks down insights into four main categories, including “Overview,” “People,” “Posts and Engagement” and “Profile Metrics.” Learn more about the redesigned solution and some of its new features below:

Gender and Age Demographics – Users can sort age and gender insights by social channel. For instance, users can discover what type of posts women between the ages of 18-24 engage with the most on Twitter.

Best Time to Post – Users can identify the best time for optimal engagement. For example, the solution’s new visual charts show when content is being posted and when the community is most actively engaging with that content (see image below). With these insights, users can optimize their targeting and timing.

“We designed our new Insights with customer and market needs in mind,” said Folke Lemaitre, CEO and founder of Engagor. “We evaluated how customers were using our previous offering, as well as commonly used KPIs and market research, to develop standardized analytics that deliver on what brands and enterprises need to engage with their audience in the best way, at the best time.”

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