Device Fraud Rates Revealed
As Web connoisseurs, we connect to the internet, and even make purchases with, a myriad of devices including everything from desktops to laptops, mobile phones to tablets, and handheld gaming devices to gaming consoles and smart TVs. Lucky for us, companies like iovation are watching our backs, or in this case, our transactions.
After tracking the online behavior of more than 1 billion devices (including all those listed above), iovation, which protects online businesses from fraud and abuse, revealed that Linux devices have the highest percentage of fraudulent transactions originating from them. Windows and OS X for Mac come in second and third, respectively.
In addition to using its own database, iovation came to this conclusion by analyzing fraudulent transactions as a percentage of overall transactions from each mobile and fixed Internet device it tracked from January to July 2012.
“Interestingly, we found that 2.3 percent of all transactions from Linux-based machines, 1.4 percent of all transactions from Windows machines and 1 percent of all transactions from Macs were fraudulent,” said Scott Waddell, Vice President of Technology at iovation. “You’ll note that there were no mobile platforms in the top three; we believe this is because fraudsters prefer operating systems that make it easier to automate their schemes.”
To tackle the numerous devices used to make purchases, iovation got by with a little help from its own ReputationManager 360 platform, which assesses transaction risk based on a shared device intelligence network that provides real-time risk reporting, exposed associations between online activities and device reputation.
Device reputation is a powerful tool in business owner’s ability to protect themselves and their end users, but how do you measure reputation? iovation’s ReputationManager 360 provides a solution to this conundrum, as it takes a look at the device and its online history, which creates a reputation score. This reputation score is then used in tandem with iovation’s real-time fraud protection.
These capabilities provide customers with insight into anonymous consumer behavior, which iovation CEO Greg Pierson says allows his company to identify risk that no other service can spot.