Dex Knows Local; Maponics Neighborhood Data Added
Local search provider DexKnows.com announced it will be using Maponics map data to offer neighborhood-level search for its individual city pages. One of the issues that has held back local search was its inability to bring context to location. For example, I know that downtown Chicago is called the Loop, but If you asked me what zip code a particular business is in I would not be able to tell you. Maponics data gives DexKnows the ability to provide a neighborhood-level context to consumers, and most importantly, advertisers.
Maponics Q309 Neighborhood Boundaries release features boundary data for over 70,000 neighborhoods in 2,800 cities in North America and Europe. Also included is the industry’s first Neighborhood Classification Schema, which provides important neighborhood zoning and social use information, and allows search sites and applications to selectively filter for neighborhoods with profiles that best match searcher intentions.
“DexKnows.com delivers a unique, local search experience letting users search by precise locations, such as neighborhoods and landmarks, and by specific needs and service areas,” said Sean Greene, senior vice president of interactive at R.H. Donnelley, which publishes DexKnows.com. “We partnered with Maponics for neighborhood map data because they provided the solution to deliver the user experience we wanted.”