Did Bing Ads Bring the Holiday Cheer?
Search engine marketing software WordStream has launched a performance grader for Bing Ads advertisers.
The tool allows Bing advertisers to evaluate the relative strength and weakness of their search advertising accounts across several important metrics including click-through rate, wasted spend, negative keywords, landing page and text ad optimization, and well as what Wordstream considers best practices for the search advertising network.
“Bing Ads is a hugely underutilized advertising platform that can deliver real ROI for advertisers,” said Larry Kim, Founder and Chief Technology Officer of WordStream. “Our Bing Ads Performance Grader helps advertisers pinpoint areas of their Bing Ads accounts where big improvements can be made, reducing costs and driving better results.”