Digital Ad Spending in 2014
Digital ad spending will reach $137.53 billion this year according to recent estimates from eMarketer.
Digital spend will be up 14.8% over 2013 levels, according to the forecast, and will make up just over one-quarter of all paid media spending worldwide. That’s up from about one-fifth of spending in 2012, and it is set to rise to nearly one-third of the total by the end of our forecast period, when advertisers around the world will invest $204.01 billion in digital.
The U.S. is still the single biggest spender on digital ads, with North America thus the highest-spending region. Nearly two in five digital ad dollars this year will come from advertisers in North America, compared with 28.6% in Asia-Pacific—where share is actually dropping slightly. Western Europe accounts for nearly one-quarter of all digital spending around the world, and other regions make up just a small share.