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Digital Influence & Advertising - March 2015

Posted on 3.03.2015

:: There’s a significant shift occurring in the digital space today. Brands are no longer advertising for awareness (or clicks), but rather advertising for influence. They are creating messaging that not only calls attention to their products and services, but also how consumers view and experience the world - building content that is reflective of a user’s needs and sharing it at a moment in time when it’s most impactful. :
  


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Below you will find the contents for the March 2015 edition of Website Magazine. The feature article, "Digital Influence & Advertising" explores how the savviest online advertisers are creating messaging that not only calls attention to their brands, but also how consumers view and experience the world – developing content that is reflective of a user’s need and then promoting (advertising) it at a moment in time when it will prove to be most impactful. That, in essence, is the future of advertising.

As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The March 2015 edition is distributed exclusively to our professional-level members (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access! 


FEATURE: Digital Influence & Advertising
There’s a significant shift occurring in the digital space today. Brands are no longer advertising for awareness (or clicks), but rather advertising for influence. They are creating messaging that not only calls attention to their products and services, but also how consumers view and experience the world - building content that is reflective of a user’s needs and sharing it at a moment in time when it’s most impactful.

New gTLDs in Focus
Few people predicted correctly which new gTLDs would be most popular today, but ‘Net pros would be wise to keep up with the trends.

Conversion-Killing Copy to Avoid
Web copy is an essential element in ‘Net success. Discover what writing styles could be costing your brand clicks and conversions.

The Rise of Social CRMs
Customers now expect businesses to respond on social networks without delay and on-topic, and brands are exploring new CRMs to keep up.

Why Digital Rights Management Matters
Companies usually don’t think twice before swiping a photo off the Web – until a claim for damages arrives from the licensee.

Build a Digital Alert Machine
If it can be measured, it can be managed. Learn how to set up alerts for the most meaningful events occurring at a digital property.

Search and Social Ad Targeting
To create relevant ad content, marketers must layer in behavioral, interest and demographic data when developing audience profiles.

Explore more from Website Magazine's February 2015 issue:

Editor's Letter: The End of Advertising as You Know It?
Net Briefs & App Watch:
Promoted Tweets, Joomla, Bigcommerce...
Stat Watch:
The Heyday of Internet Advertising
Enterprise Ready:
Email Relationship Builders
Small Business Lab: Mobile Apps for Small Biz
Quiz Time:
Can You Keep a Visitor?
Top 50:
Hosting Brands to Know
Mastering Search: Recent SEO Developments
E-Commerce Express:
Choosing the Right Affiliate Network
Design & Development: Consulting Sales to Build a B2B Website
Commentary: Telecommuting Pros & Woes

Get the digital scoop with Website Magazine’s email newsletters, covering e-commerce, search, SoLoMo, design and more.

 

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