Digital Marketers Get Agile with Email Campaigns at Movable Ink
Email marketing might be incredibly effective, but if you're not careful, it can also be incredibly resource intensive.
The planning, designing, deployment and measurement of campaigns can be overwhelming but there are technologies emerging which are faster, more efficient and effective, and changing how marketers approach the channel altogether.
Email technology solution Movable Ink, for example, has launched its newest platform dubbed agileEmail recently. agileEMAIL is positioned as an opportunity for marketers to free themselves of the demands of email campaign,
“Email marketing as usual is broken. Marketers are forced to spend too much time on tedious tasks, and too little time being creative. In the end, consumers don’t have high expectations for what they’re going to receive in their inboxes,” said Vivek Sharma, Co-Founder and Chief Executive Officer of Movable Ink. “agileEMAIL brings a brand new approach to email marketing that enables brands to create and engage with consumers in a way that they actually enjoy, find valuable, and relevant to them as individuals.”
The way Movable Ink and its agileEMAIL system intend to do that is through a set of rather unique features and key differentiators - from "concept-to-code" campaign creation, realtime content modules, targeting and optimization functionality, and more robust and insightful analytics.
The new platform’s launch partners include Finish Line, RadioShack, and Time Inc.