Digital Marketing and its Booming Value

As marketers continue to stretch their reach and find new innovative ways to get their message out, its important that they have an easy way to monitor how they are performing.

BrandMaker, a provider of marketing resource management (MRM) systems, has acquired advertzoom.

For those that do not know, advertzoom is a cloud-based software as a service (SaaS) solution that is enhancing efficiency in planning, implementation and performance evaluation for online campaigns. The newly acquired SaaS solution is set to be integrated into BrandMarker’s Marketing Efficiency Cloud as its “Digital Marketing Center.” The new addition to BrandMaker will allow marketers to integrate cross-channel management and digital marketing activity tracking into their campaigns.

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BrandMaker CEO Mirko Holzer explains, "The exploding importance of digital marketing has created new information silos in many companies. Our Digital Marketing Center closes the gap between digital marketing processes – often operating in complete isolation before now – and systems for overarching marketing planning and performance assessment."

The Digital Marketing Center is set to contain interfaces for tools and platforms including Google AdWords, Facebook, Google Analytics and Adobe Analytics among others.