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Digital Presence Management for B2B Technology Marketers

Posted on 8.26.2012

If you’re a business-to-business marketer within the tech industry who is having trouble coordinating content distribution across Web, social and mobile channels – you might want to check out Limelight Orchestrate for High-Tech Marketers, a new platform from Limelight Networks.

This new solution features a unified platform that helps marketers deliver a digital presence across all channels to enhance customer relationships, drive brand awareness and increase conversions. 

Orchestrate for High-Tech Marketers includes tools for Web content management, online video publishing, mobile publishing, Web and mobile acceleration, Web personalization and content targeting – as well as comes with social media integration and search engine optimization features.

“To address the demands of business technology buyers, high-tech marketers must provide rich, fresh content – including whitepapers, webinars, data sheets, research reports, videos, animations, graphics and more – across multiple online, mobile and social channels,” says Jeff Freund, CTO, DPM Solutions and VP & GM, Web Content Management Group, Limelight Networks. “To do this quickly and successfully, marketers need an integrated, easy-to-use solution that allows them to update their collateral content and video assets without IT support and processes. Also, it’s vital to understand visitor context and present meaningful, relevant content at appropriate times during the buying cycle.”

By leveraging Orchestrate for High-Tech Marketers, users can manage and publish Web and video content from one interface, which gives them more control over their digital presence and more time to focus on results. Additionally, key visitor data can be used for segmentation strategies in order to ensure that the right message gets to the right prospect at the right time, while assets can also be re-purposed across multiple Web and mobile properties to simplify workflow, speed publishing and to ensure brand consistency.

“Targeting with relevant information is becoming increasingly important because buyers are contacting vendors later and later in the sales cycle,” says Greg Ott, CMO, Demandbase. “To take advantage of this trend, companies need to turn their corporate websites into more effective marketing and selling vehicles – capturing and using analytics and responding to visitor behavior and demographics with targeted campaigns of engagement. By capturing more leads early in the process, marketers can often help to shape the scope of a potential buyer’s projects.”

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