Digital Promo Code Tracking for Internet Retailers
Consumers are always going to want to feel like they are getting a deal - or at least some special treatment.
Promotional codes satisfy that need relatively well for the most part, but it's not always easy for merchants - and Internet retailers in particular - to manage these type of initiatives. There are, fortunately, some interesting solutions emerging designed to simplify the work that goes into managing promotion code initiatives and track the revenue and the ROI that results.
Springbot, for example, just announced a promotion code feature that will enable e-commerce marketers to eliminate the manual process of pulling coupon code data and calculating the value of each promo code. Merchants can track the performance of codes by total revenue, orders generated, costs to marketers, average order value (AOV) and the ROI.
“Most marketers see an uptick in sales when they release promo codes, but knowing which codes attributed revenue and at what cost is an ROI game changer for eCommerce,” said Erika Jolly Brookes, CMO at Springbot. “Springbot now helps online merchants take the guess work out of performance measurement and also provides online merchants with the deep data they need to replicate successes and generate more sales.”