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Digital Stuff You'll Love: Testing the

Posted on 4.07.2016

The most successful email marketers know that a subject line can mean a world of difference in terms of campaign performance.

While the only way to know for sure if a subject line will resonate with an audience, and resonate to a degree that drives interaction (opens) and action (clicks), crafting the perfect subject line is anything but easy.

That's one of the reason that, a free and quite popular Web-based offering from WorlData that launched nearly four years ago, announced their service has recently exceeded an incredible 4 million subject lines tested.

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The tool is quite powerful, applying over 800 rules through the testing process, helping marketers test the subject line element for deliverability and marketabiliy issues that could impact campaign results.

The solution (which is available on the Web, in iTunes and the Play Store) is, of course, not the only tool to help email senders to test their subject lines. Some other digital favorites include and Adestra's Email Subject Line Keyword Checker.

What's your best advice for crafting an effective and compelling subject line? Share your experience and insights by submitting a comment below.

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