Digital & Technology Trends Influencing SEO in 2017
New demands from users, increasing business competition, and powerful new technologies and processes merge repeatedly in a digital dance that makes it challenging to establish a consistent presence on the search results pages.
Those enterprises will a virtual eye to the future (along with a real footing in the digital space) however know that they need to optimize now for success in the future. Let's take a look at a few of the trend most import to search engine optimization success.
While adoption of schema markup has been slow among mid-tier and small enteprises, those digital destinations that have made the effort to implement are experiencing big benefits in the form of differentiated listings on the search results.
Accelerated Mobile Pages (AMP)
In the quest to reduce page load speeds and optimize the mobile experience, Google has thrown its considerable weight to supporting those brands integrating AMP (Accelerated Mobile Pages). Those that have adopted the framework are finding their listings in high profile locations such as the carousel on the search results pages.
Content Density & Variance
The Web is built on content and no interactions takes place without users encountering content somewhere along their conversion journey. Enterprises are becoming more savvy and sophisticated in their development efforts so expects to see more in-depth, detailed and focused content in a variety of formats in the future.
The noise level is about to go up. The volume of queries conducted by voice (thanks to intelligent digital assistants driven in part by AI and machine learning) has exploded and search engines have responded by providing a much more nuanced and immersive experience.
AI & Machine Learning
Search engines have become more powerful than ever before thanks to their investment in machine learning and artificial intelligence. Users can expect a more intelligent and refined search experience based on their personal information journey, and it will be the responsibility of brands to produce content each step along the way.