Direct Agents, RIOT Team Up with Kenshoo
The fourth quarter of 2013 was the biggest year ever for paid search, according to Kenshoo 2013 Global Online Retail Seasonal Shopping Report: Final Edition. And, many full-service marketing agencies may be looking to drive even more results for advertisers in this arena as evidence of two new Kenshoo partnerships.
The first is with Direct Agents, a full-service digital ad agency based in New York that will begin to integrate Kenshoo’s platform to offer constant and in-depth development of search marketing campaigns.
“We are very proud to partner with Kenshoo, the leading SEM optimization platform, to offer their premium technology to our clients," said Daniel Owen, Direct Agents’ VP of Search and Display. "Direct Agents is continuously striving to maximize performance for our clients and, with the help of Kenshoo’s technology, our clients will have extended campaign management, reporting and powerful bidding algorithms.”
The second is RIOT, Latin America’s first social media agency and now the largest independent, full-service agency in Brazil, which will manage advertisers' campaigns and media buying on Facebook through the Kenshoo platform.
“With Brazil being one of the fastest-growing countries on Facebook, it’s a priority market for Kenshoo and we’re excited to make our technology even more accessible to local marketers. With this strategic partnership formed with RIOT, we offer an end-to-end solution for advertisers to achieve their business goals,” says Gary Nafus, Managing Director for the Americas at Kenshoo.