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Discover New Content Ideas with Unmetric

Posted on 6.15.2016

Social media intelligence company Unmetric has launched a new product called Discover, which enables brand content creators and strategists to research, discover and share new ideas with other team members in real time.

Umetric Discover aims to solve a growing challenge that many marketers face, which is the need to consistently come up with new and engaging content ideas. The product draws from a constantly growing database of historical and real-time content published by more than 40,000 brands on Facebook, Twitter and Instagram.

“The need to generate and validate fresh, engaging ideas at a rapid cadence is a challenge that faces every content creator today,” said Lux Narayan, CEO of Unmetric. “We developed Discover to fill an unaddressed market opportunity for brand content ideation. Our mission is for Discover to become the de facto engine for content inspiration, synonymous and complementary to Adobe's tools for design execution - allowing content creators to use social signals to explore and share ideas at the speed of culture.”

Unmetric Discover showcases three main components that are designed to help content creators discover and share engaging, relevant content ideas. These components include Discover Topics, Discover Content and Rediscover Collaboration.

For starters, Discover Topics enables content creators to explore topics around upcoming events like holidays and celebrations based on keywords or hashtags. Plus, Unmetric’s self-learning algorithms and human curators surface brand-relevant trending topics from tweets by brands and consumers.

Discover Content, on the other hand, enables content creators to access a brand-focused search engine to search a growing database or more than 320 million pieces of published brand content based on keywords or hashtags. Users can study previous content executions by competitors and use insights to shape their own content strategies. What’s more, users can conduct “white space” analyses to discover content opportunities that are under-indexed by other brands and verticals.

Lastly, Rediscover Collaboration enables content creators to save, share and discuss content with team members across the marketing department. Users can create Pinterest-like boards based on campaigns, themes or events, and then share, comment and discuss with team members.

"Breaking through the clutter for brands has become increasingly difficult…if not virtually impossible,” said Joseph Jaffe, Unmetric strategic advisor. “Unmetric’s Discover gives creatives a competitive advantage by identifying white space opportunities for content that consumers are more likely to see and embrace."

Discover is currently available for free trial, with pricing starting at $25 per month.

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