Discover the True Reach of Your Mobile Ads
Marketers today have more ways than ever to reach their consumers, yet, in order for them to understand how their ads are performing they must receive data that accurately reflects their ads reach.
Kochava, a mobile attribution analytics and optimization firm, has unveiled a new type of ad attribution, titled Audience Attribution.
Through the new attribution type, mobile advertisers are able to gauge cross-device attribution for their ads. Marketers are able to view and accurately attribute installs to ads served on one device which lead to installs on other devices in the same household. This type of attribution vision enables marketers to understand the real reach of their ad instead of tricking them into thinking other installs were done organically.
"Savvy advertisers know their mobile ad is reaching more than just the person who installs, or is impacting more devices than the one that converts, but up until now they had no way to measure that influence,” said Charles Manning, Kochava CEO. “That all changes with Audience Attribution. We’re essentially exposing a whole new segment of influence-based installs that were falsely attributed as organic, and new KPIs, like household LTV, are all of a sudden a reality.”