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Discussing Do Not Track Legislation with Carl Szabo

Posted on 4.07.2011

Do Not Track legislation is one of the hottest topics on the Web. Advertisers have a vested interest, as some proposed legislation would strip away the ability to serve targeted ads completely. But it's not just advertisers who are in danger. Do Not Track has the potential to cause a trickle down effect, meaning publishers, merchants and all kinds of Web businesses could face serious consequences including lost revenue. This week on Website Magazine Radio we talk with Carl Szabo from NetChoice about this very important topic.

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