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Display Ad Builder from Google the Salvation of Display

Posted on 12.19.2010

Google has announced several improvements to its Display Ad Builder, a service (launched in ’08) which enables advertisers to design display ads for free.

Improvements to the platform include:

Bulk copying and editing: Advertisers can now copy ads built with DAB (Display Ad Builder) across campaigns and make bulk edits (including ad names, destination and display URLs, and ad statuses.

Social and Expandable Templates: Perhaps the most innovative of the enhancements released, Google is now allows users of Display Ad Builder to build their brand and engage users with new social and expandable templates. Social templates include the latest tweets from a Twitter account in the creative. The expandable templates expand an advertisement when a user clicks to twice its width or height essentially claiming more of the page’s ad real estate.

Template Customization: If the two previous enhancements didn’t catch your attention, this one surely will. Google has given users of DAB the ability to customize the templates, moving text boxes and images where the advertiser wants within the template. Couple that with the ability to choose from a variety of fonts, sizes and backgrounds and you've got the making of a tool that made save the display advertising market. 

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