Skip to Main Content

Display Ad Slowdown

Posted on 11.30.2012

Display advertising proponents have certainly received a wake up of late as the market sags and is expected to continue for the foreseeable future. Russian internet group Mail.ru indicated in the late third quarter and early fourth quarter it saw deterioration in the display advertising market and it wasn't alone. The most telling sign of a display ad showdown comes from AOL. The company's overall display advertising revenue in the U.S. dropped 3 percent, from $126 million to $123 million. AOL does expect the overall display numbers to improve, as the company continues to increase the sell-through of bigger, more contentcentric ad formats that command higher CPMS, and focuses on selling more video-ad inventory.

WebsiteMagazineMiniLogo

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up

 

Leave a comment
    Load more comments
    New code
  •    
      

    The Ultimate Guide to Personalization

    Kibo