Dive into Social Data with HelioSight
Social media analytics provider Crimson Hexagon has unveiled a social intelligence search and discovery product for brands and agencies called HelioSight.
HelioSight can be used to gain fast, actionable insights through real-time social media data analysis. The product delivers social intelligence to users in a consumable and sharable format, which enables users of all levels to make informed business decisions based on key social findings.
Currently HelioSight allows users to search Twitter’s full repository of posts from the last 30 days and quickly delivers results in a visual manner. In fact, HelioSight analyzes demographics, affinities, emotions and more for any brand, product or topic.
“Speed is a core facet not only of building a winning football team, but also of how we interact with our customers, partners and athletes,” said Andrew Gilligan, head of research and insights at City Football Group. “With HelioSight, anyone in our company – from Melbourne to Manchester – is able to easily use immediate social insights to better understand consumers and what they are saying about our organization.”
It is important to note that HelioSight is built on Crimson Hexagon’s social intelligence platform and provides all employees with social insights that can help them make real-time decisions concerning strategy, operations, products and campaigns. Its search function features an intuitive interface with filters that make it easy to find specific data, as well as provides data visualization cards and simple text descriptions with relevant insights highlighted. What’s more, results include clickable cards that enable users to explore data further and view example posts. The product also features easy cross-platform navigation, enabling users to quickly click between HelioSight results and ForSight monitors.
“It’s no secret that unlocking data from its silos leads to better business decision-making, and the same can be said of social intelligence,” said Stephanie Newby, CEO of Crimson Hexagon. “Insights from social are the key source of consumer opinion that is unsolicited, unfiltered and real-time. With HelioSight, we are democratizing social intelligence that matters most to brands and instantly arming every business user – not just the data analysts – with the analytics superpowers of a data scientist.”